Ellie Mae: Re-imagine Technology & the Customer

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Ellie Mae: Re-imagine Technology & the Customer

Technology can be intimidating but it doesn’t have to be limiting. In this case study, Tom Peter’s shows us how Ellie Mae has re-designed the mortgage industry through their fearless use of technology and their innovative approach to change.

The Ellie Mae story is a revolutionary example of how a company can respond to new challenges. It shows that change can work – and that it can have a lasting, positive impact.

In this program, you will learn how to integrate the needs of the customer into your next new idea. You will also gain insights into how technology can be put to use to create tremendous benefits.


  • Know your qualities
  • Look at your environment
  • Technological efficiency leads to cost reductions
  • Technology advances require training, not only your employees but also your customers
  • Make this technological change feel evolutionary not revolutionary

Run Time: 7 Minutes

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